At u88live, your privacy is more than a legal obligation — it is our commitment. This document clearly explains how we collect, use, protect, and manage the personal information of every member on our platform.
Our Privacy Commitment
Every aspect of your data management is designed with security and transparency in mind. This is how we protect your trust.
All data transmitted between your device and u88live servers is protected with industry-standard 256-bit SSL encryption — the same level of security used by major banking institutions.
Your personal information is stored on servers protected by multi-layered firewalls, strict access controls, and round-the-clock 24/7 monitoring to detect any security threats.
Only authorized personnel who have undergone rigorous background checks are permitted to access members' personal information, and only to the extent required for service purposes.
U88live has never and will never sell, rent, or trade your personal information to any third party for marketing or commercial purposes without your consent.
Our privacy policy complies with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international data protection standards, ensuring your rights are always protected.
You have the right to access, correct, or request deletion of your personal information at any time. Contact our support team and your request will be processed within 14 working days.
Your Data, Your Rights
You may request a copy of all data we hold about you at any time via live chat.
Official Documents
Welcome to u88live. We understand that your personal information is a trust placed in us, and we do not take this responsibility lightly. This Privacy Policy is written to give you a clear and transparent understanding of our data handling practices.
U88live operates as an online entertainment and wagering platform serving users across Malaysia. In running this platform, we need to collect and process certain personal information in order to provide a safe, seamless, and satisfying service to every member.
This document outlines the types of data we collect, why we collect it, how we use it, with whom we may share it under certain circumstances, and the rights you hold as the owner of that data. We encourage you to read this document in full carefully.
U88live collects personal information through several channels — during account registration, during platform use, through identity verification (KYC), and via your interactions with our support team. Below are the main categories of data we collect:
| Data Categories | Example Information | Primary Purpose |
|---|---|---|
| Identity Information | Full name, date of birth, IC/passport number | Identity verification (KYC), fraud prevention |
| Contact Information | Phone number, email address | Account communications, security notifications |
| Financial Information | Bank account number, bank name, digital wallet number | Processing of deposits and withdrawals |
| Usage Data | Betting history, games played, total transaction amounts | Service enhancement, fraud detection |
| Technical Data | IP address, device type, web browser, operating system | Account security, technical diagnostics |
| Communication Data | Live chat logs, support tickets, emails | Issue resolution, support quality improvement |
We only collect data that is strictly necessary for the stated purposes. We do not collect sensitive information such as health records, religious information, or political affiliations.
The personal information we collect is used solely for the following purposes:
We do not use your data for third-party advertising purposes, and we do not make automated decisions that significantly affect you without appropriate human oversight.
U88live does not sell, rent, or disclose your personal information to third parties for marketing purposes. However, in the course of operating the platform, we may need to share certain information with the following parties under limited circumstances:
All third parties we work with are bound by confidentiality agreements and are required to comply with data protection standards equal to or exceeding those we practise.
U88live uses cookies and similar tracking technologies to enhance your experience on our platform. Below are the types of cookies we use:
You can manage your cookie settings through your web browser. Please note that disabling certain cookies may affect the functionality or your experience on the platform. Session cookies are automatically deleted when you close your browser, while persistent cookies will expire according to a set schedule.
We invest seriously in security infrastructure to protect your data from unauthorized access, disclosure, alteration, or destruction. The security measures we implement include:
While we take all reasonable steps to protect your data, no system can be guaranteed 100% secure. If you suspect your account has been compromised, please contact our support team immediately via live chat, available 24/7.
U88live retains your personal information only for as long as necessary to fulfil the original purpose of collection, or as required by applicable law.
Once the retention period expires and there is no legal obligation to continue storing it, your data will be securely deleted or anonymized so it can no longer be linked to your identity.
As a registered u88live member, you have the following rights regarding your personal information:
Request a copy of all personal data we hold about you at any time.
Correct any inaccurate or incomplete personal information in our records.
Request the erasure of your data subject to applicable legal obligations.
Object to the processing of your data for certain purposes that are not essential to the core service.
Receive your data in a machine-readable format for transfer to another provider.
Restrict how we process your data in certain circumstances permitted by law.
To exercise any of the above rights, contact our support team via live chat. We will process your request within 14 working days. In more complex cases, this period may be extended up to 30 days with notice to you.
In some circumstances, your personal information may be transferred to or accessed from servers or third parties located outside Malaysia — particularly in relation to cloud infrastructure and international game providers.
When such data transfers occur, we ensure that:
The u88live platform is strictly for individuals aged 18 and above. We do not intentionally collect or process personal information from children under the age of 18.
If we discover that personal information of an individual under the age of 18 has been collected inadvertently, we will take immediate steps to delete that information, close the associated account and, where necessary, report the matter to the relevant authorities.
Parents or guardians who believe their child has registered an account on our platform are encouraged to contact our support team immediately via 24/7 live chat.
U88live reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or service improvements.
When material changes are made to this policy, we will:
Your continued use of the u88live platform after the effective date of any changes will be considered your acceptance of the updated policy. We encourage you to review this page periodically.
If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal information, please contact our Data Protection team through the following channels:
We are committed to responding to every privacy-related enquiry within 3 working days and resolve more complex requests within 14–30 business days depending on the nature and complexity of the request.
Summary of Your Rights
U88live puts control in your hands. Here is a quick guide on how to exercise your rights as a data owner on our platform.
Contact Support
Start by contacting our 24/7 support team via in-platform live chat or by emailing [email protected].
State Your Request
Specify the type of request — whether it is data access, rectification, erasure, or otherwise. The more specific you are, the faster we can assist you.
Identity Verification
To protect your privacy, we need to verify your identity before processing any personal data requests.
Processing & Feedback
We will process your request and provide a response within 3–14 business days depending on the complexity of the request.
Enjoy a safe, transparent, and responsible online wagering experience. Your data is protected with the latest encryption technology at all times.